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Social Computing on the SharePoint Platform

I saw an interesting post this evening by Mike Gotta, an analyst with the Burton Group.  He wrote a post where he puts the vendors offering social computing solutions around SharePoint into buckets depending on their level of integration with SharePoint.  I think that he got it essentially right, we at NewsGator have been watching the marketing hype by other vendors when they announce “SharePoint Integration”.  We obviously know what our integration level is and I think that customers will be a little  confused  when they try to  sort out who does what with SharePoint.  I think that some companies announcing SharePoint integration are only really offering a single webpart or reading data from SharePoint.   I think that NewsGator Social Sites has a “just right” level of integration.    Check it out if you are looking into Social Computing around the SharePoint platform.